Wednesday, May 25, 2011

Don't be Shy About It...Spread The Word

Paper is sustainable. Paper is personal. Paper is purposeful.

It's one of the most recycled products on the planet.

  • More than 63% of paper used in the U.S. was recovered for recycling in 2009.
  • This compares to 35% for metals, 23% for glass and 7% for plastic

Opening a nice envelope is surprisingly exciting.

  • 56% of people say they enjoy reading mail
  • Nearly 1/3 of respondents said they keep the special cards they receive "forever"
New customers are worth much more than the price of postage.

  • 75% of people have made a purchase as a result of direct mail
  • Those who received a printed catalog from a retailer were twice as likely to buy online as consumers who did not
Paper means that you mean business.

  • 60% of senior executives say they turn to print when they want in-depth analysis
  • 64% of workers prefer ink on paper when it comes to reading

It's easier to learn on paper.

  • Reading on paper is 10-30% faster than reading online
  • 70% of individuals say it's preferable and easier to learn from books than from a computer
PAPERbecause is a great program from Domtar. Feel free to share the facts. Click here for the entire campaign.

P.S. Sources for the information listed above can be found at paperbecause.com.

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