(From left to right....Becky Canter/French Paper, Eric Campbell & Jennifer Lake/Tandem Design, Terri Spaulding/CMP, Mike Spaulding/USPS)Kudos to Tandem Design of Traverse City for hosting the first TandemTalk/people + paper event on Thursday, September 23. Terri Spaulding began the night by debunking the Top 10 Green-Washing Myths and explained how using more paper will actually help save a forest. Mike Spaulding continued on with the facts supporting the relevance of keeping direct mail in the marketing mix, and explained how to make it green. To end the night Becky Canter handed out the always-in-demand French Paper swag!
Many thanks to Eric and Jennifer for their willingness to bring industry peers together for discussion and education.
If you are interested in either of the aforementioned presentations, or would like to discuss hosting an event of your own, contact terris@cmpaper.com or michael.k.spaulding@usps.gov
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