Monday, January 9, 2012

White Ink Technology. So What?

What is white ink technology and why do I care?

If you've ever asked yourself this question, let me make it simple for you. You care because you can now specify colored paper, as in dark, rich, beautiful, colored paper, for digital printers who have white ink technology.

Yes I said colored paper, with white ink. And you can print it digitally. See, it does matter to you.

When digital printing came into our world, those of us who love colored paper, heaved one collective sign of dismay. Gone were the days of using rich, bold colored paper to spread your message, especially if that message involved a small printed quantity. Everything digital since has been viewed by designers as having to think about putting color on white paper. Well, not any more. Not with white ink capabilities.

Times, they are a changing

With the availability of white ink technology in West Michigan, you now have the option to create an impression with colored paper.  Here is a link to a recent article in Print Magazine, explaining things from a designers point of view. For more information, and white ink technology tips, check with your local digital printer. When you are ready to choose some paper for your next digital job using white ink technology, contact us.

We would love to hook you up with the perfect colored paper for your next job!

Paper is vital.