It's All About The Mix....

No, not the cocktail mix....the marketing mix, silly.

Social media, the Web page, e-mail, smartphones and yes, print----are all part of a great conversation. As we head into the Christmas holiday, here are some "food for thought" facts taken from the just released New Page Corporation's Ed #14/ "Getting Personal".  http://edliveshere.com/issue/getting_personal

126 Million Blogs in 2009

2.5 Billion facebook photos uploaded monthly

1 billion videos watched daily on YouTube

800 Million seaches performed daily on Twitter...

(more than Yahoo and Bing combined)

Half of all marketing e-mail is deleted within 2 seconds

47% of small businesses consider direct mail

 important to finding new customers

60% of consumers surveyed purchase from catalogs 4X per year or more

In typical Ed fashion, it is chock-full of interesting and timely facts. No doubt social media is here to stay. And guess what? Printed communication is as important as ever. I'm thinking you will want your own copy of this one.

We're making a list....reserve your copy at  terris@cmpaper.com 

'Tis the Season....

We thought you might like to see CMP having a little holiday fun.

Holiday Fun At CMP

Local jewelry designer Lisa Lehmann/Studio Jewel puts her creative talents to paper for a change

Paper, paper and more paper was made at CMP's Annual Play With Paper Wrapping Paper Event last Thursday in CMP's conference room.

What a nice way to welcome in this holiday season and get the creative mojo flowing.

Thanks to Becky Canter and French Paper for providing the large sheets of French Poptone, Parchtone, Durotone, Speckletone and Construction to get us all motivated. And a special thanks everyone who was able to join in the fun. If you missed it this year, watch for next year's invitation!

Dan and Jess concentrate on their paper

Mary Dilley/ FSU makes paper panels to decorate her cubicle

Andrew & Lindsay from Square One Design pause for a picture
&  Kristi from Custom is busily working on her design in the row behind

Lots of  holiday stamps to choose from

A paper creation from Carol Derks/DerkStudio

Custom Printers joined the fun

Carol Derks/DerkStudio working on another visual masterpiece

 



Another example



Did You Know That Only 18% Of Electronic Devices Are Currently Recycled?

... And that 70% of all toxic waste in landfills comes from electronic waste? It's a fact that over 200 million items of e-waste are thrown away every year in the U.S. alone, making e-waste our single largest waste export.

That's why Richard Romano's article A New Shopping Season, a New Flood of E-Waste on the "What They Think Blog" hits home with me. I have two teenage boys and electronics are big items on their Christmas wish lists. It makes me cringe to think about the "old" e-items the new ones will be replacing and where they go after leaving our curb on trash day. Maybe that is why I, personally, have two old I-pod Shuffles, a  Mini, a first generation Nano and a borrowed Nano currently in use.

I'm sure you are thinking, how can that be?

For the last couple of years I have been adding a bigger, better I-pod to my Christmas and/or birthday wish lists, and then at the last minute, taking it off. It seems that I have second thoughts about owning yet another electronic item (which will eventually end up in the waste stream). So instead, I keep repurposing the old stuff.

Currently one I-pod holds my Christmas music, one has yoga music, one I filled with my 3-year-old niece's favorite pop songs and gave it to her for her birthday, and one has all my music on it. In all honesty, I don't really need a new one.

So, for now I will just repurpose old ones and feel kinda good about it...hey, everyone has to start somewhere.

Makes me appreciate that paper is easily recycled and that wood is a completely renewable resource.


http://blogs.whattheythink.com/going-green/2010/11