White Ink Technology. So What?

What is white ink technology and why do I care?

If you've ever asked yourself this question, let me make it simple for you. You care because you can now specify colored paper, as in dark, rich, beautiful, colored paper, for digital printers who have white ink technology.

Yes I said colored paper, with white ink. And you can print it digitally. See, it does matter to you.

When digital printing came into our world, those of us who love colored paper, heaved one collective sign of dismay. Gone were the days of using rich, bold colored paper to spread your message, especially if that message involved a small printed quantity. Everything digital since has been viewed by designers as having to think about putting color on white paper. Well, not any more. Not with white ink capabilities.

Times, they are a changing

With the availability of white ink technology in West Michigan, you now have the option to create an impression with colored paper.  Here is a link to a recent article in Print Magazine, explaining things from a designers point of view. For more information, and white ink technology tips, check with your local digital printer. When you are ready to choose some paper for your next digital job using white ink technology, contact us.

We would love to hook you up with the perfect colored paper for your next job!

Paper is vital.

New Mohawk Product Announcement

Introducing ....Everyday Digital!

Not every project’s budget allows for the use of a really unique paper. And that is why, at times, a trusted house sheet is key. Engineered by the team that introduced premium papers for digital color, Mohawk Everyday Digital is an affordable collection of uncoated and coated papers specifically engineered for digital color production printing presses and certified for use in the HP Indigo.

“Mohawk Everyday Digital house sheet will give printers fantastic results while maximizing both productivity and their bottom line,” says Chris Harrold, Mohawk's Vice President of Business Development, Digital Technologies Group.

Everyday Digital Uncoated

• 98-bright, white 
• Available 60# text to 120# cover, including 12 pt. smooth and 14 pt. vellum

Everyday Digital Coated

• 95-bright, white
• Available 80# text to 130# dtc silk

Mohawk Everyday Digital house sheets are FSC certified, manufactured with windpower and are electronic printing guaranteed.

Click here for an Everyday Digital product chart which shows sizes and carton quantities.

Mohawk Everyday Digital is featured in the new Mohawk HP Indigo Guide (pictured at right), which also features The New Mohawk Studio Collection, a line of pastel, mid-range and deep shades specifically developed for white ink applications on HP Indigo presses. HP Indigo’s new white ink technology allows the use of white type and full-color printing on colored stocks by providing an opaque printing base.

I heard we already have a printer in GR using this cutting edge technology. Awesome!

Our sample department is expecting Everyday Digital swatches to arrive soon and inventory is already arriving in our warehouse.

P.S. Please send in your awesome printed samples so we can build our CMP library!