Showing posts with label local paper. Show all posts
Showing posts with label local paper. Show all posts

Monday, April 4, 2011

New Mohawk Product Announcement

Introducing ....Everyday Digital!

Not every project’s budget allows for the use of a really unique paper. And that is why, at times, a trusted house sheet is key. Engineered by the team that introduced premium papers for digital color, Mohawk Everyday Digital is an affordable collection of uncoated and coated papers specifically engineered for digital color production printing presses and certified for use in the HP Indigo.

“Mohawk Everyday Digital house sheet will give printers fantastic results while maximizing both productivity and their bottom line,” says Chris Harrold, Mohawk's Vice President of Business Development, Digital Technologies Group.

Everyday Digital Uncoated
  • 98-bright, white 
  • Available 60# text to 120# cover, including 12 pt. smooth and 14 pt. vellum
Everyday Digital Coated
  • 95-bright, white
  • Available 80# text to 130# dtc silk
Mohawk Everyday Digital house sheets are FSC certified, manufactured with windpower and are electronic printing guaranteed.

Click here for an Everyday Digital product chart which shows sizes and carton quantities.


hpMohawk Everyday Digital is featured in the new Mohawk HP Indigo Guide (pictured at right), which also features The New Mohawk Studio Collection, a line of pastel, mid-range and deep shades specifically developed for white ink applications on HP Indigo presses. HP Indigo’s new white ink technology allows the use of white type and full-color printing on colored stocks by providing an opaque printing base.

I heard we already have a printer in GR using this cutting edge technology. Awesome!

Our sample department is expecting Everyday Digital swatches to arrive soon and inventory is already arriving in our warehouse.

P.S. Please send in your awesome printed samples so we can build our CMP library!

Thursday, February 10, 2011

Did You Know...Our Standard Paper Size Was Made Official By Reagan?

Why is the standard paper size in the U.S. 8 ½" x 11"?


Back in the late 1600's, the Dutch invented the two-sheet mold. The average maximum stretch of an experienced vatman's arms was 44". Many molds at that time were around 17" front to back because the laid lines and watermarks had to run from left to right. Sounds big?...well to maximize the efficiency of paper making, a sheet this big was made, and then quartered, forming four 8.5" x 11" pieces.

This was well before paper machines dominated hand made paper labor. A couple centuries later when machines dominated the trade (although many hand made paper makers still existed), and the United States decided on a standard paper size, they stuck with the same size so as to keep the hand made paper makers in business.

Oddly enough, the United States used two different sizes - the 8" x 10.5" and the 8.5" x 11". Separate committees came up with separate standards, the 8" x 10.5" for the government and the 8.5" x 11" for the rest of us. Once these committees found out about each other a couple years later, they agreed to disagree until the early 1980's when Reagan finally proclaimed that the 8.5" x 11" was the official standard sized paper.

Read full article here: http://www.afandpa.org/paper.aspx?id=511

Friday, February 4, 2011

A Look Back...

Terri Spaulding, CMP
...And a leap forward!


I have recently become a certified social media strategist for CMP. And while some people might think that is a bit of an oxymoron (since I am a paper rep and social media does not use much paper), I disagree. There are several solid concepts that social media marketing and paper specification are founded on.... relationships, partnering, and earning trust.

For 23 years, I have worked to build and maintain relationships with designers, partnered with printing sales reps, mill reps and printers, and earned trust by working to ensure the right paper always gets selected for the job. I believe that print is definitely not dead, and that direct mail marketing is a relevant and effective choice in combination with social media marketing. So the way I see it, the combination of paper specification rep and social media strategist, is kinda perfect.

What inspires me about using social media for CMP is the opportunity to connect with designers in a new way. I can take my knowledge of paper, my desire to grow valuable relationships, and my interest in the right brained creative world, to another dimension. Maybe one that includes less "face time" with designers and specifiers, but still a way to work together in this ever-growing digital world. There are many tips, tools, and links that I run across that the “nowness" of social media allows me to share more quickly, and perhaps even more effectively, than doing it in person.

Years ago there was always something new to share about paper. New colors, new textures and new grades of paper came out regularly, and everyone wanted to see them. There were endless mill promotions, annual reports and identity samples to share. But things are different now. Instead of new grades, I talk of mill consolidations and grade reductions, recycled paper and sustainability, environmental concerns and certifications, and every now and then, something new.

Social media is my chance to stay connected with you and to continue to grow our relationship. I really do want CMP to be your first stop for all things paper!

Change is inevitable. Some changes are good, some are not so good,  and some are just different. I’m not even going to pretend I don't miss the "face time" I used to have with designers.

But, this social media gig has me working on some really cool possibilities/ ideas/ partnerships. I cannot wait to share them with you. I pledge to continue to make paper fun and to promote print.

I hope you will stay tuned.

Follow Terri on twitter @cmpaper and “ like” CMP (Central Michigan Paper ) on FB for additional  updates and information.

Monday, January 31, 2011

Is The Thank You Note Becoming A Lost Art?

I really hope not.

I will admit to being one of those people who still sends out handwritten (and handmade) thank you notes, and makes her children do so as well. So this video I saw yesterday on the CBS Sunday Morning Show did not sit well with me.

In it, as part of  the ongoing "Assignment America", Steve Hartman takes a look at the lost art of handwritten thank you notes.




I actually received a hand written note in the mail a few months back from a friend. She wrote just to say thanks for being a good friend. It was completely out of the blue and completely wonderful. It inspired me to send out a few of my own thank you  just because cards, and hers is still tacked to the side of my refrigerator, where it continues to make me smile.

Think what kind of an impression you could make with a card of your own. In an age where a handwritten thank you note is a dying art, let's dare to be different.

May I suggest you use Warm White, Via Felt or Smooth with a matching A-2 envelope for yours?

Thursday, January 13, 2011

Where Did My Print Button Go and When Can I Get It Back?

In my new endeavor for CMP I have become addicted to searching the internet for social media tips and have become somewhat of an information junkie. There is so much information out there. I'm great at mining the information, but there is no way I have time to fully read or even being to retain all the great stuff I find. Which for me means... I need a hard copy to refer to.

No problem, just print them, right? Wait....Where in the world did my print button go?

Back in the "old" days of internet research there was always a button at the beginning or the end of an article that said "print" this article now. I know this because I have two teenage boys, both had many research papers, essays and class projects due over the high school years and I was always their chief researcher.

Go ahead ask me about osmosis, the Greek Gods, Buckingham Palace or Leonardo DaVinci.

Since I am one of those learners who doesn't retain a lot of information on the first reading, I like to refer to my text over and over again to really grasp it. Unfortunately, I am less adept at going back to find an article on the internet to re read it.

Have you ever clicked on a link here, then clicked again and finally found the right thing, but had no idea at what site you ended up?

That's me....almost every day. So where did that print button option go? No, I don't want to blog, Twitter, Facebook or Subscribe to this article, I want to PRINT it.

Is this someone's misguided thought that by not offering a print button we will save more trees, save landfill space or be greener? I hope not. Because unless you want to get my rant going, do not tell me that by not printing something we are saving trees.  I know better.

I need my print button back. Who took it anyway? And, no I do not want to highlight, paste, copy, move and format my articles to a word document and then print. I just want to print....

Give it back! Please.....

Monday, November 22, 2010

Got A Question About Paper?

Do you believe the statement that there is no such thing as a dumb question?

We don't. (In all honesty we've heard some pretty silly ones over the years.)

But if it's a question about paper, we have your answer. The combined years of  industry experience amongst our CMP employees would blow your mind.  It's pretty much a sure bet that someone around here will be able to help. C'mon try us!

For fast answers call 616-676-9203.