Don't be Shy About It...Spread The Word

Paper is sustainable. Paper is personal. Paper is purposeful.

It's one of the most recycled products on the planet.

• More than 63% of paper used in the U.S. was recovered for recycling in 2009.
• This compares to 35% for metals, 23% for glass and 7% for plastic

Opening a nice envelope is surprisingly exciting.

• 56% of people say they enjoy reading mail
• Nearly 1/3 of respondents said they keep the special cards they receive "forever"

New customers are worth much more than the price of postage.

• 75% of people have made a purchase as a result of direct mail
• Those who received a printed catalog from a retailer were twice as likely to buy online as consumers who did not

Paper means that you mean business.

• 60% of senior executives say they turn to print when they want in-depth analysis
• 64% of workers prefer ink on paper when it comes to reading

It's easier to learn on paper.

• Reading on paper is 10-30% faster than reading online
• 70% of individuals say it's preferable and easier to learn from books than from a computer

PAPERbecause is a great program from Domtar. Feel free to share the facts. Click here for the entire campaign.

P.S. Sources for the information listed above can be found at paperbecause.com.

Maybe, Just Maybe....

...Wishes do come true!

Remember my post from last Monday about bringing back the lost art of sending Thank You notes? http://bit.ly/e49dJE

Well, I just happened to be scheduled for some outpatient surgery last week, and it was quite a surprise when two days later I got a thank you note in the mail from the Spectrum Health Surgical Team. It was hand signed and included personal notes from my nurses and some of the other staff.

How cool is that?

This notecard is actually printed on white paper.
Not so sure about my camera skills.

Even though the surgery itself was a bust, the notecard left a great lasting impression. Oh, the power of paper and personalization!

Awesome.

Have you sent one lately?