It's one of the most recycled products on the planet.
- More than 63% of paper used in the U.S. was recovered for recycling in 2009.
- This compares to 35% for metals, 23% for glass and 7% for plastic
Opening a nice envelope is surprisingly exciting.
- 56% of people say they enjoy reading mail
- Nearly 1/3 of respondents said they keep the special cards they receive "forever"
- 75% of people have made a purchase as a result of direct mail
- Those who received a printed catalog from a retailer were twice as likely to buy online as consumers who did not
- 60% of senior executives say they turn to print when they want in-depth analysis
- 64% of workers prefer ink on paper when it comes to reading
It's easier to learn on paper.
- Reading on paper is 10-30% faster than reading online
- 70% of individuals say it's preferable and easier to learn from books than from a computer
P.S. Sources for the information listed above can be found at paperbecause.com.
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