Direct Mail Is Where It's At

The latest Fold Factory 60 second super cool fold of the week certainly demonstrates that your folds don't have to be fancy to be effective. Direct mail, when combined with the right message, the right audience and the right design.....can achieve some fantastic results. Add in some variable data for personalization, and those results can be over the top.

A few direct mail facts courtesy of PaperBecause.com (Domtar) and Down To Earth (International Paper) :

• 75% of people have made a purchase as a result of direct mail
• Those who received a printed catalog from a retailer were twice as likely to buy online as consumers who did not
• 56% of people say they enjoy reading mail
• Campaigns combining direct mail and Internet yield up to an additional 25% response rate
• Nearly 80% of households either read or scan advertising mail sent to their household

And be sure to check out these awesome articles, courtesy of Deliver Magazine, which offer great tips for getting the most out of your direct mail campaign.

 http://www.delivermagazine.com/2010/12/5-steps-for-making-an-offer/

 http://www.delivermagazine.com/2010/12/10-direct-mail-mistakes-to-avoid/

http://www.delivermagazine.com/2010/12/integrate-mail-with-other-media/

http://www.delivermagazine.com/2011/05/what%e2%80%99s-a-good-response-2/

We are always willing to help you select the perfect paper for your next direct mail piece. Contact your CMP sales rep or email terris@cmpaper.com.

We "heart" paper. And we believe in the power of print.

Stitchless & Glueless & Die Cut, Oh My!

What a yummy fold!

Check out Trish's 60-Second Super-Cool Fold of the Week #89!
I love this. I love the inspiration. I love the die cut.

Even if it's on a paper I cannot sell. Use Cascades Rolland Opaque50 instead.



Have you signed up for her FREE fold of the week yet?

You should. Visit foldfactory.com.

How about looking through your files and sending her something cool to feature?

Wish We Had Thought Of This...

Instead, I will share with you the coolest thing I have stumbled upon lately.

Ever wanted to do something unusual with your direct mail piece, brochure or invitation, but lacked inspiration?

Problem solved.

There are so many 60 second videos of unusual (and not so unusual folds) in the fold factory archives that you may not get anything else accomplished once you start looking at them.

Sign up (I sure did) to get Trish's free Super-Cool Fold of the Week or check out the many she has shared already at http://208.67.58.163/fotw_archive.php

This idea is so awesome I wish we had thought of it!




The above video is just one cool example.