Thursday, December 8, 2011

Who Knew? Holiday Stamps Are Printed On NewPage Paper


I chose this stamp design for my family Christmas cards, who knew they were printed on NewPage?  That's just an added bonus. ---Terri

 This holiday season, NewPage has teamed up with MACtac® Printing Products to produce the new Holiday Baubles Forever® stamp series from the U.S. Postal Service. Inspired by ornaments from the 1950s, these stamps are sure to add beauty and nostalgia to your holiday correspondence.

Printed on NewPage paper, MACtac supplied the pressure-sensitive adhesive label materials for more than 1 billion of the 44-cent first-class stamps issued.

The first holiday stamps to be released in the Postal Service’s forever series, the Holiday Baubles stamps feature four colorful, glass ornaments based on styles popular during the 1950s. These stamps were art directed by William J. Glicker and  illustrated by Linda Fountain.

This season’s Madonna stamp is also printed on NewPage paper.

Paper is functional.

Thursday, December 1, 2011

iPads Vs. Textbooks: Which Side Are You On?


Many US schools adding iPads, trimming textbooks

Many US public schools providing iPads to students, moving away from traditional textbooks

Stephanie Reitz, Associated Press, On Saturday September 3, 2011, 4:25 pm EDT

HARTFORD, Conn. (AP) -- For incoming freshmen at western Connecticut's suburban Brookfield High School, hefting a backpack weighed down with textbooks is about to give way to tapping out notes and flipping electronic pages on a glossy iPad tablet computer.

A few hours away, every student at Burlington High School near Boston will also start the year with new school-issued iPads, each loaded with electronic textbooks and other online resources in place of traditional bulky texts.

While iPads have rocketed to popularity on many college campuses since Apple Inc. introduced the device in spring 2010, many public secondary schools this fall will move away from textbooks in favor of the lightweight tablet computers.

Apple officials say they know of more than 600 districts that have launched what are called "one-to-one" programs, in which at least one classroom of students is getting iPads for each student to use throughout the school day.

Nearly two-thirds of them have begun since July, according to Apple.

New programs are being announced on a regular basis, too. As recently as Wednesday, Kentucky's education commissioner and the superintendent of schools in Woodford County, Ky., said that Woodford County High will become the state's first public high school to give each of its 1,250 students an iPad.

At Burlington High in suburban Boston, principal Patrick Larkin calls the $500 iPads a better long-term investment than textbooks, though he said the school will still use traditional texts in some courses if suitable electronic programs aren't yet available.

"I don't want to generalize because I don't want to insult people who are working hard to make those resources," Larkin said of textbooks, "but they're pretty much outdated the minute they're printed and certainly by the time they're delivered. The bottom line is that the iPads will give our kids a chance to use much more relevant materials."

Read the full article here.
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I have mixed feelings about learning via electronics vs. physical printed books, for a couple of reasons. The first and obvious one is that "yes", I work for a paper merchant, and I want to sell more paper.

The second has to do with my particular learning preference. When I was in school our only option was to learn from printed textbooks. There are so many different options now for the younger generation (iPad, Kindle, notebook, laptop) etc, but back in my day it was a good old fashioned book.

Studying (learning) for me involved having that book on my lap, a highlighter poised at the ready, and a pad of paper next to me for note taking.

Even now as a user (and lover) of several electronic devices, I still revert to paper when I am attempting to learn or absorb something new. I have to print out what is on screen, because if I really want to remember something, I have to hold it in my hand. That is simply how I learn best. I need to read and reread things often, and doing that with paper is much easier than attempting to do it on a screen. Running my finger under important passages is frowned upon when using a screen.

There is something about being able to flip back and forth between pages, clarifying, rechecking to make sure I really got the information properly that cannot be achieved via a screen.

And being a true paper lover, I also need to take notes in the margins, on the back of the sheet, to really make things gel.

Reading fiction for pleasure works okay for me on an electronic device, but if I need to learn, really grasp something new, I need a book. I need paper.

Paper is important.

How about you? How do you learn best? Which side of the iPad vs textbook issue are you on?

Monday, November 21, 2011

Are You Ready to Play With Paper?

Just in case you haven't heard....it's time for our annual Play With Paper Event.  

Paper is inspiring, energizing, stimulating, entertaining, motivating, useful and just plain FUN. Hope you can join us on Wednesday, December 7 to come and PLAY. French Paper will be providing us with some fabulous paper to play with. You can get creative making wrapping paper, notecards, gift tags or journals!

Email terris@cmpaper to reserve your spot.


Wednesday, November 9, 2011

I Saw The Future Of Technology...And Paper Is Still In It

After attending the AMA of West Michigan meeting yesterday, where Dr. William Ward, Professor of Social Media at Syracuse University, spoke about "harnessing digital and social media to become a learning organization", I am surprisingly optimistic about the future of paper.

Why, you might ask? Because as I sat and watched the Ted video below, called Sixth Sense Technology, I was amazed to find that no matter how weirdly futuristic life may get, paper is still in the picture. Some of the things shown in this video are way beyond my comprehension, admittedly I often have trouble with my smart phone, but what I do see, is that paper still has a place in the world.

A big place. Check it out.



And this all just makes me happy.

Paper is timeless.

Saturday, October 29, 2011

The Art Of Cutting Paper

Check out this incredible Ted video from artist BĂ©atrice Coron who's creations are made totally from cut paper. She started her works of art from paper because in her words: "Paper is cheap, light and you can use it in a lot of different ways."

With an exacto and a roll of paper, she creates intricate worlds, cities and countries, heavens and hells. Striding onstage in a glorious cape cut from Tyvek, she describes her creative process and the way her stories develop from snips and slices.

Talk about having a vision with just a blank sheet of paper. Hers is an interesting concept, instead of adding her vision to the paper with ink, marker or pencil, she removes what isn't part of the story by cutting it away. Truly visionary.

Paper is..........Inspiring.

Monday, October 17, 2011

It Only Makes Sense

You don't have to convince us that direct mail works. There are plenty of numbers out their to prove direct mail marketing's effectiveness, especially when tailoring your message to the right audience.

Most of us are getting less mail in our mailboxes, so not only do those messages that are relevant get noticed, they also get read. Add in some sensory marketing to your piece; a little scent here, a little taste strip there, some moving images or a little noise, and you've got yourself a stand out!

Check out the excerpt below from the USPS' Deliver Magazine about last spring's Scented Campaign from TruGreen. Can you smell the fresh cut grass?

Sensory Mail Grabs Hold of the Target

October 10, 2011
by Lekan Oguntoyinbo

An Appeal to the Senses

Spring came early this year in many of the nation’s colder regions, courtesy of lawn care giant TruGreen. In February, oversized postcards with a picture of a lush lawn in the foreground and a family in the background began showing up in mailboxes of 1 million prospective customers of the lawn care company. “Say hello to Spring,” the card read in big white letters.

On the lower left side of the postcard an invitation beckoned: For the smell of a healthy spring lawn, peel here.

The scent of fresh-cut grass filled the nostrils of potential customers who accepted the invitation.

The scented postcard, a key component of TruGreen’s integrated marketing campaign this year, is the Memphis-based company’s first foray into sensory marketing.

“As a company we wanted to change the conversation from killing weeds to lawn enjoyment,” says Amy Simpson, director of brand communications for TruGreen.

While it’s too early to release any definitive data on this new campaign, the evidence so far suggests the use of the scented postcards was well received, says Simpson: “We have anecdotal comments from customers. They say it evoked an emotional appeal, and they liked the smell. It made them want to be outside.”

Read the full article with more examples of other effective sensory marketing campaigns here.

Tuesday, October 4, 2011

Familiar Faces, New Places

We have some people on the move...and thought it was about time we shared the good news!

Danielle Parker, Outside Sales

Danielle Parker, formerly of our sample and inside sales departments, is now hitting the streets to help spread the word about CMP and the products we carry. In this age of  "non traditional customers" owning and operating digital printing equipment, and having a need for paper, there is no shortage of places for her to visit. We certainly will miss her knowledge and smiling face in the sample department, but are happy more of you will have the opportunity to interact with her. Good luck, Danielle.

Steve Blackport: Inside Sales & Sample Department

And stepping over part time into Danielle's shoes, from his inside sales position, is Steve Blackport. He will "hold down the fort" for Rachel on the days she is not in the office, and when time allows, will work with her to keep things moving. Steve's always been a handy guy, but we are putting him to the test as he learns to make dummies, envelopes, pocket folders and whatever else is needed. You may notice from the picture above, that he always comes prepared!

Looking ahead, and to keep things a bit more consistent, we have added a samples@cmpaper.com email address which will be checked by whomever is manning the sample department. Please switch over to using the new email address. Responses will come from Sample Dept at CMP and the person handling your request will add their name at the bottom, in case you need to reach someone via the phone.

We are lucky to be a small company with a huge pool of talent to draw from. We'd like to think that makes using CMP for all your paper needs a win/win situation for everyone.

Way to keep it fresh by mixing things up CMP.