Sunday, May 6, 2012

Big Mill, Big Changes... Meet the new Mohawk!


Was anyone else starting to feel like Mohawk had a million offerings? Well, they noticed too, and took time to make things easier for all of us... Introducing the new and improved Mohawk! They even have a new logo (get it, paper moves around cylinders in both papermaking and print) and a new website - www.mohawkconnects.com.

I'm not going to mention any names here, but some people have a tough time with change... Mohawk gets that too! They've made the transition process practically effortless with this awesome streamline tool that you can find here: http://www.mohawkconnects.com/streamline/finder. Tell it which Mohawk product you love and it will tell you which one to choose moving forward.

If that wasn't enough, wait until your CMP sales rep drops off your new swatch books. The days of eighteen inches of cabinet space are over, and you will find that simple and straightforward chip charts have taken their place. Oh, and don't worry, they didn't print the colors or anything, these chip charts are actual samples of the 'real deal' paper!

This last part isn't new to Mohawk, but it might be new to you; have you checked out the Mohawk Make Ready site? You can find all kinds of tools, articles, videos and presentations about digital print... If you haven't yet, click here: http://www.mohawkmakeready.com.

Hopefully this was helpful, and as always, suggestions are welcome!